Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

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With user psychology in mind some especially weighty graphic design considerations are:

• Symmetry and Balance (including symmetry types)

• Flow

• Repetition

• Pattern

• The Golden Ratio (i.e., proportions of 1:1.618)

• The Rule of Thirds (i.e., how users’ eyes recognize good layout)

• Typography (encompassing everything from font choice to heading weight)

• Audience Culture (re Color Use and Reading Pattern)